Chatbot for publisher
Customer: Hegnar AS
App: Hegnar on Facebook Messenger
The challenge: Get new subscribers to newsletters and increase the click through rate.
Results: Big increase in newsletter subscribers, increased opening frequency with 70% and increased click through rate with 50%.
Solution: Zummy Information Bot, breaking-news feature, scheduled mailing.
CHATBOT WITH INFORMATION FUNCTION
Zummy's chatbot with the information function in Facebook Messenger has increased the newspaper Hegnar's registrations with over one hundred new users daily. Scheduled mailings and news via Facebook Messenger have led to a higher commitment and reach. Hegnar sends out news based on each user's reading behavior. The bot adjusts the future content for each person, based on what news each user opens and reads.
The combination of Messenger as a bot channel and the personalization algorithms has been successful. The KPI:s increase for both open rates and click through rates, and continue to remain at a high level.
RESULTS FOR ZUMMY’S SOLUTION:
Sign-up conversion rate:
5-10 times higher compared to email
4-5 times higher than email
Click Through Rate (CTR):
3-5 times more than email
Increased traffic to the site:
Between 10% and 20%.