Chatbot for hotels

Chatbot for hotels

Case: Hotel

The challenge: There is a lack of user data because the information stays with the booking sites. Hotels are also in need of a new channel for direct marketing, that will work as a service and communication channel for the hotel's existing guests, but also a channel for finding new and future hotel guests.

Solution: Chatbot in Messenger with the QR code solution. The combination of chatbot and QR code gives the hotel access to useful customer data and the chatbot becomes a marketing channel to reach out with offers to overnight guests and new potential guests.

Features: Zummy Actionable Bot, QR code registration, scheduled mailing and news.

Chatbot for hotels and their customers


With the Zummy chatbot for hotels in Facebook Messenger, the hotel gets a new, efficient channel for communication, service and marketing. Guests check in and can simultaneously scan the hotel's code with the Messenger app. With that, the guest signs up for information through Facebook Messenger, and can receive information and offers from the hotel, both during and after their stay.

The chatbot in Facebook Messenger gives you access to more customer data, which makes it possible to customize and personalize the communication. In other words, the hotel can adapt the message to each type of customer and their online behavior.


Sign-up conversion rate:
5-10 times higher compared to email

Open Rate:
4-5 times higher than email

Click Through Rate (CTR):
3-5 times more than email

Increased traffic to the site:
Between 10% and 20%.